ABOUT

Gurl Affirmed is more than a brand, we are more than our amazing digital card decks, or our incredible exclusive membership club - we are a movement.

We really do believe in the power of speaking things into existence as well as doing the physical work to bring your manifestations to life, too. 

The reason we spell girl with our signature 'U' is because empowerment, self-love and self-development is a universal right, for women everywhere - no matter your age, occupation, race, religion or sexuality. We also believe the the 'U' represents the fact that your journey is yours, and only yours to take - you can be, have, and do, ANYTHING you put your mind (and your words) to!

So yes, we will always have your back, whether it be through our resources, our community or our private 1-1 sessions - but remember that ultimately all the magic you could ever need to make your dreams come true, is already within you, and will always be.

"I created Gurl Affirmed because I watched so many amazing women achieve goals they had spoken into existence years prior. It suddenly became clear to me that it is not enough to simply hope for a glow-up, loving relationship, or financial security - you actually need to do the work. Affirmations are one part of doing the work, but they are inarguably the most important. Once you reprogram your mind, you reprogram your actions - now when your actions match your vision, this is when the power house that is manifestation truly kicks in for every part of your life. Everybody deserves to experience the magic of affirmations, and my mission is to help them do just that."

- Chiwo (Founder & CEO)